CONTROLLING E-COMMERCE-INDIA’S E-COMMERCE POLICY-POSITIVE AND NEGATIVE IMPACTS
India is a booming 2.8 Lakhs crore E-commerce market; Giants like Amazon, Flipkart, Paytm Mall etc all have a booming business in every fiscal year, and this boom is observed due to more and more increasing connectivity around the country, excellent offers and product placement strategy practiced by e-commerce companies and popularity between people through different medias. On Feb 28, 2019, Modi Government released a Draft E-commerce Policy. The draft is intended to bring about changes in the booming Rs. 2.8 Lakh crore E-commerce industries. The changes have come into existence to keep a stricter check on the E-Commerce industry, which was till now running wild without proper regulations. Traditional retailer (brick-and-mortar retailers) has been opposing online shopping portals for violating competition norms, predatory pricing, etc. Key changes affected by E-commerce policy Data- The draft bars retailers in the country from allowing data access to foreign businesses ev...